Pep Rally | Senior Living Marketing Blog

From a Dimly Lit Desk - June 2026 Edition

Written by Charles Harris | June 2026

You’re winning: stickers, Mr. Rogers, birth rate, spectacles, Gromit.

Wonderful you.

Going gold

Praise beats pummeling. So give yourself a gold star to acknowledge your accomplishments rather than roughing yourself up with shame. In a fresh old trend, happy achievers everywhere now track their successes with gold stickers. Because adding gold stickers to the “dones” on a to-do list “is a nicer way of trying to motivate and discipline yourself.” Full Story >>

 

He's looking for you

"Fred Rogers still wants to be your neighbor.” Fred Rogers Productions is launching a YouTube channel to make the flagship “Mister Rogers’ Neighborhood” more widely accessible. Hedda Sharapan worked on the series’ 900 episodes from first to last. “I think there are two things that are coming to Fred Rogers’ legacy that people are feeling today,” she says. “One is respect and the other is affection.” And those two things “are so much a part of ‘Mr. Rogers’ Neighborhood,’ and so much a part of what we all need in our lives." Full Story >>

 

Fewer babies

“Birth rates in the U.S. have fallen by 22% since 2007.” Perhaps not coincidentally, it was 2007 when Apple introduced the smart phone. In Economist Caitlin Myers’ working paper, she “argues that the spread of smartphones could explain between a third and a half of the decline in birth rates.” Whoa. So people would rather be on their phones? Full Story >>


Spectacles

Aviator-style eyeglasses are “now becoming central to a makeover for men entering their ‘late life’ era, but who aren’t willing to submit to the fashion invisibility associated with aging.” Often called “hot professor glasses,” the spectacles speak to a fashion-forward shift among middle-age and older men who aren’t comfortable with flashy, eccentric clothing but embrace the aviator glasses as an expression of their cool, with-it identities. Yep, it’s a Brad Pitt thing. Full Story >> 

 

Clay dog

The canine star of Wallace and Gromit animations is writing his memoir. To be published this October, Grand: The Autobiography of Gromit will give voice to the pooch’s life story and mark the first time audiences will hear from the character. Gromit has no dialogue in the many Aardman Studios features, but sanely, patiently anchors the zany ambitions of his human, the inventor Wallace. Full Story >>

 

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